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Local SEO Checklist

Work through these 27 items and your site will outrank most of your local competitors. Progress saves automatically.

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On-Page SEO

Title tags are under 60 characters and include target keywords
Meta descriptions are under 160 characters and compelling
H1 tag is present and includes primary keyword
Header tags (H2-H6) are used properly for content hierarchy
URLs are clean, descriptive, and include keywords
Images have descriptive alt text with relevant keywords
Internal linking strategy is in place

Technical SEO

Website loads in under 3 seconds
Mobile-responsive design is implemented
SSL certificate is installed (HTTPS)
XML sitemap is created and submitted to Google
Robots.txt file is properly configured
Canonical tags are set to avoid duplicate content
Structured data markup is implemented

Content Optimization

Content is original and provides real value
Target keywords are naturally integrated
Content length is appropriate (1000+ words on key pages)
Multimedia content enhances user experience

Local SEO

Google Business Profile is claimed and optimized
Name, Address, Phone (NAP) is consistent across all listings
Local keywords are included in content
Customer reviews are encouraged and responded to
Listed on top local directories (Yelp, BBB, Yellow Pages)

Link Building & Authority

Quality backlinks from reputable sources
Social media profiles link to website
Disavow file in place for spammy referring domains
Citations are consistent across the web

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Empire Marketing Studios

Helping businesses generate more leads, automate operations, and scale faster with marketing, AI automation, and custom digital solutions.

Based in Canada · Serving clients worldwide

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