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Cleaning Services

Wilson's Choice Cleaning

How a fresh rebrand came to life online with a new website that captures the brand image.

wilsonschoice.com
Wilson's Choice Cleaning website

Overview

Wilson's Choice is an eco-friendly cleaning service that went through a full rebrand. They needed a new website that captures their refreshed brand image, communicates their eco-friendly values, and gives customers a professional place to learn about their services and get in touch.

The Challenge

1

A fresh rebrand with no website to represent the new brand image.

2

Needed the site to communicate their eco-friendly values and set them apart in a crowded cleaning market.

3

The old presence didn't match the new identity, creating a disconnect for customers.

4

Had to build trust quickly without an established track record.

Our Strategy

Rebranded Website Design

Created a clean, modern website that captures the new brand image and highlights their eco-friendly values and services.

Brand Identity

Developed a fresh, eco-conscious brand identity with a green-forward color palette and clean design language that communicates their values.

Local SEO

Optimized for cleaning service keywords in their area and set up Google Business so the rebranded brand shows up in search.

Trust-Building Content

Added service details, reviews and social proof so new customers feel confident choosing them.

The Results

New Brand Image Captured

The website now reflects the rebrand, giving customers a consistent experience from first search to first visit.

Eco-Brand Position

Positioned as the go-to eco-friendly cleaning option in their service area.

Professional Presence

A polished site that builds trust with health-conscious homeowners.

Search Visibility

Optimized pages and a Google Business presence so the new brand gets found.

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