Law Firm
FordHaymour Law
How a law firm doubled consultations by replacing an outdated website with a lead-generating machine.
Overview
FordHaymour & Associates is a respected law firm that was being held back by an outdated website that didn't reflect their expertise or convert visitors into consultations. We redesigned their entire digital presence with a focus on credibility, lead capture, and SEO for competitive legal keywords.
The Challenge
Outdated website that looked unprofessional and didn't inspire confidence.
No lead capture system. visitors had no clear path to book a consultation.
Competitors with modern websites were dominating legal search terms.
Practice areas weren't clearly communicated, confusing potential clients.
Our Strategy
Complete Website Redesign
Built a modern, authoritative website that conveyed trust and professionalism, with clear service descriptions and strong calls to action.
Practice Area Content
Created dedicated pages for each practice area with in-depth content that answered common legal questions and targeted specific keywords.
SEO for Legal Keywords
Targeted high-intent legal keywords with strategic on-page optimization, local citations, and content marketing.
Lead Capture Forms
Implemented strategic lead capture forms throughout the site with clear CTAs, making it effortless for visitors to request a consultation.
The Results
Doubled the number of consultation requests within 3 months of launching the new website.
Achieved first-page rankings for 12 high-value legal search terms.
Organic website traffic increased by 150% year over year.
Landing pages converting visitors to consultation requests at nearly 40%.
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