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Restaurant & Bar

Estrella del Mar

A grill and bar with a real dining room feel online: the current menu front and center, always easy to find.

estrella-delmar.ca
Estrella del Mar website

Overview

Estrella del Mar Grill + Bar serves slow smoked meats and coastal Latin cooking in Calgary, but had no online presence and no menu anyone could find. Diners decide where to eat in under a minute, so we built a warm, cinematic site that leads with atmosphere and puts the menu on the first screen, so guests know exactly what evening they are walking into.

The Challenge

1

No online presence, so diners searching for the restaurant found nothing.

2

No current menu available online, which is the first thing anyone looks for.

3

Nothing online captured the atmosphere of the room or the style of the food.

4

No location, hours or visit details in one clear place.

Our Strategy

Atmosphere First Design

Built a warm, low light design with the brand crest and gold accents so the site feels like the dining room.

Menu Front and Center

Made the current menu the primary action on every screen, so guests always see what is being served.

Gallery & Visit Info

Added a photo gallery plus hours, location and directions so guests can plan the night in one place.

Local Search Setup

Structured the site for restaurant searches with cuisine, neighbourhood and menu signals.

The Results

Menu Always Current

Guests get the real menu instead of an outdated photo on a review site.

From Nothing to Found

From no online presence to a professional site diners can find in search.

Mobile First

Built for diners deciding on their phone minutes before they choose a restaurant.

Brand Feel

Design matches the room, so expectations line up with the experience.

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